Amber River Group acquires True Bearing

True Bearing, a prominent financial advisory firm, is set to become a key part of Amber River, a rapidly growing network of independent financial advice firms. This strategic move will see True Bearing serve as the North West hub, continuing to provide exceptional financial advice to its valued clients.

 

George Critchley, Chairman of True Bearing, expressed enthusiasm about the partnership, stating, "Our profession is evolving rapidly, and we intend to remain at the forefront. A parent firm like Amber River, which shares our culture and values, is essential. This is a significant step forward for True Bearing."

 

Amber River, led by former Openwork CEO Mary Anne McIntyre, aims to expand its network to 15-20 regional hubs by 2025, positioning itself as a major player in the independent financial advice industry. The firm's unique approach, known as "Life Landscaping," focuses on holistic financial planning that goes beyond traditional advice, helping clients achieve their long-term goals.

 

With a strong emphasis on client-centricity, Amber River and its partner firms, including True Bearing, are committed to delivering exceptional service and bespoke financial plans. This acquisition signifies a promising future for both companies, as they work together to shape the future of financial advice.

 

Mary-Anne McIntyre added: “From the first time we met George and the True Bearing team we knew they shared our passion for creating a best-in-class financial planning group centred around clients.”