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Finura Acquires Tenacity Wealth Management

1 December 2023

Financial planning firm Finura announced today the acquisition of independent firm Tenacity Wealth Management in Surrey, bringing an additional £90 million in client assets under their wing.


The deal, finalised on 30th November 2023, marks Finura's second acquisition in three years, following the successful integration of James Harvey Associates in 2021. Finura emphasises a focus on "well-considered" acquisitions, seeking partners who prioritise client experience and a smooth integration process at the heart of their decisions.


This growth strategy is attributed to Finura's continued investment in advisor support functions, which has demonstrably boosted advisor capacity.

Tenacity Wealth Management Founder Delighted with Client-Centric Choice.


Peter Butlin, founder of Tenacity Wealth Management, expressed his satisfaction with the acquisition. "I am delighted to be handing over my business to Finura," he said. "Their client-centric approach and commitment to excellence really gave me confidence that Finura was the right choice as I ease into retirement over the coming years."


“I am looking forward to the next step of the journey for my clients and confident that Finura will take them on and nurture them as their own.”


“My team are excited to become a part of Finura, already integrating into the wonderful team-based culture that the Founders have built over the years.”


Finura Co-Founder and Director of Acquisitions James Herman said: “The acquisition of Tenacity Wealth Management follows a 12-month period of searching for a firm that shares our values and fits our ambition for conscientious growth. Peter and his team have built a high-quality business, and we are delighted that they will be joining Finura to continue the fantastic client work delivered to date.”


He said Finura’s ambition is to provide a “personal succession plan” for business owners where “legacies can be protected and client relationships nurtured”.


“We offer a bespoke integration plan reflecting the needs of the individual business and the interests of clients,” he added.

“For this reason, we will always take our time to find the right acquisition partner.”


“We continue to ensure acquired clients are advised by our long-standing and trusted team – this enables 100% focus on delivering positive outcomes for Tenacity’s clients.”


Finura is a multi-disciplinary, Chartered financial planning practice for private clients, families, business owners and trustees with a strong focus on technology and behavioural finance.


It was a great pleasure working with Peter Butlin and the management team at Finura. The acquisition signifies Finura’s commitment to providing a personal succession plan for wealth management businesses, ensuring a seamless transition for both clients and staff.

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