Moneyfarm Expands to £5bn AUM with Willis Owen Acquisition
5th December 2024
Moneyfarm, a UK-based direct-to-consumer investment platform, has announced its acquisition of Willis Owen, a well-established provider of investment services. This acquisition adds £680m in AUM to Moneyfarm's portfolio, bringing its total to over £5bn. The move highlights Moneyfarm's commitment to expanding its presence in the UK investment market and enhancing its service offerings for individual investors.
This acquisition marks Moneyfarm's third major purchase in as many years, following its successful integrations of Profile Pensions and Wealthsimple’s UK business. These strategic actions solidify Moneyfarm’s position as a leader in the UK’s direct-to-consumer investment market by blending human expertise with advanced technology. With its 50-year history of empowering self-directed investors, Willis Owen aligns perfectly with Moneyfarm's hybrid wealth management approach.
Giovanni Daprà, Moneyfarm’s Co-founder and CEO, stated, “This acquisition reinforces our mission to make investing simple and accessible. Willis Owen’s strong reputation and dedication to its clients align closely with our hybrid model, which integrates expert guidance with advanced technology.”
Willis Owen customers will gain access to Moneyfarm’s broader suite of services, including managed portfolios tailored to personal goals, comprehensive wealth management solutions, and seamless investment technology. Jason Chapman of Willis Owen emphasised the timing of the acquisition, noting its alignment with the growing consumer demand for digital-first solutions that also retain a personal touch.
This acquisition reflects the ongoing trend of consolidation in the wealth management and financial advice sector as firms seek to scale, leverage technology, and meet evolving client expectations.
At Chapters Capital, we specialise in financial planning and wealth management M&A, helping firms navigate transitions and explore growth opportunities. Whether you are considering a sale, merger, or expansion, our tailored approach ensures you receive expert guidance at every step. Contact one of our professional associates today for a confidential, no-obligation consultation.
