Skerritts Rebrands as Shackleton: Aiming to be Britain’s Most Trusted Financial Adviser
- Simon Bourke
- Dec 2, 2024
- 2 min read
2nd December 2024
The Skerritts Group has rebranded as Shackleton, launching an ambitious vision to become Britain's most trusted financial adviser. Supported by Sovereign Capital Partners, Shackleton has made four significant acquisitions, strengthening its presence across the UK. These deals have increased the firm’s total assets under advice and management to £5.5bn, with 81 advisers spread across 17 locations nationwide.
The acquisitions include Save & Invest Group in Scotland, Fleming Financial in the Southwest, Robson Lister in the Midlands, and Shorts Financial Services in Chesterfield. Together, these firms contribute an additional £1.5bn in AUM and expand Shackleton’s reach into key regions. By early 2025, all firms will fully adopt the Shackleton brand, unifying them under a common identity and shared values of respect, fairness, dependability, care, and courage.
CEO Paul Feeney highlighted the mission to restore trust in financial advice: “We are creating something truly unique by bringing together the best advice firms across the country under one banner. Our goal is to provide high-quality, affordable financial advice characterised by transparency and fairness.” The firm is also innovating its Wealth-Builder service to make financial advice accessible to clients with less complex needs.
Shackleton’s ambitious “buy-and-build” strategy illustrates the ongoing consolidation trend in wealth management, driven by private equity investments. This model shows how aligning acquisitions with a clear vision can lead to scalable growth, regional diversity, and improved client services. The firm’s commitment to transparency and affordability sets a new standard for rethinking traditional financial advice models.
At Chapters Capital, we specialise in financial planning and wealth management M&A and understand the importance of strategic acquisitions for growth. Whether you are considering a sale, merger, or expansion, contact one of our professional associates today for a confidential, no-obligation consultation.
