AFH Wealth Management Acquires £750m Avidity Wealth
- Simon Bourke
- Oct 23, 2025
- 2 min read
Updated: Jun 11
23rd October 2025
Private equity-backed consolidator AFH Wealth Management has announced its acquisition of Avidity Wealth, a financial advisory firm based in Hertfordshire with assets of £750m. This transaction marks AFH’s 139th acquisition over the past two decades and expands its presence in the Southeast of England.
Following the completion of the acquisition, the firm will operate under the name AFH Wealth Management St Albans, bringing approximately 1,800 clients into the AFH network. Avidity’s managing director, Tim Yates, will remain with the company, along with its team of 11 advisers and 13 support staff, ensuring a smooth transition for clients.
Yates stated that AFH’s size and infrastructure will enhance Avidity’s capability to deliver services and support, particularly through access to AFH’s centralised investment and planning resources. AFH CEO Alan Hudson remarked that the deal represents "an excellent fit" for the business and highlights the company’s ongoing commitment to strategic regional growth.
AFH has been owned by New York-based private equity firm Flexpoint Ford since 2021 and is actively pursuing a buy-and-build strategy, supported by debt funding from Ares. Earlier this year, the firm refinanced £250m in debt with Ares, with certain tranches incurring interest rates approaching 12%.
The acquisition also coincides with AFH’s launch of a new network and partnership model led by Iain Rayner, the former COO of St. James’s Place. This initiative aims to diversify AFH’s growth strategy while providing advisory firms with a flexible way to join the group without undergoing full integration.
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